Meet your phone’s newest features.
The Ask.
Android assembled a small, cross-functional team to refresh content across Android.com.
The mandate: move fast, modernize pages, and support new releases for the world’s most widely used operating system.
The Challenge.
Speed was essential.
But the existing workflow was design-led: layouts were created first, and copy was written to fill predefined modules.
With a product ecosystem as expansive as Android’s, that approach left too much brand narrative—and too much strategic positioning—on the cutting room floor.
We weren’t lacking information; we were lacking story architecture.
The Insight.
If messaging is reactive to layout, it becomes ornamental.
To articulate Android’s value—across devices, features, privacy updates, and new launches—we needed to anchor every page in a clear narrative spine before wireframes began.
Story first. Structure second.
My Solution.
I piloted a narrative-driven ideation framework built around three anchors:
WHY: Why this page matters now
WHAT: What Android uniquely delivers
HOW: How the ecosystem brings that value to life
Each project began with a positioning statement and rough “dummy copy” that stress-tested the story before design exploration.
This hands-on working session reframed our role: we weren’t filling modules, but defining meaning.
I led this approach across multiple initiatives, shaping UX strategy and narrative development for:
Full product pages
Feature launches
Modular updates supporting new releases
By aligning messaging early, design became sharper and more intentional—amplifying the story instead of competing with it.
I partnered closely with:
Designers and Creative Directors to align narrative with visual hierarchy
Project Managers to maintain speed without sacrificing clarity
Product Marketing Managers to ensure launch messaging translated seamlessly to web
Across projects, I acted as a steward of Android’s voice—clear, human, quietly confident—while supporting traffic growth and awareness for major updates.
My Impact.
Established a repeatable narrative-first workflow for a fast-moving team
Reduced rework by aligning messaging before wireframing
Strengthened clarity and cohesion across Android.com
Supported awareness and adoption of new product releases
More importantly, we shifted from designing pages—and adding copy last—to building stories users could navigate.
