What’s happening at YouTube today.

The Ask.

Following a decade and a half of press, news, and partnerships, YouTube — the prominent video-sharing service — was running four separate PR channels but lacked a dedicated platform to host them all.

The Challenge.

How do you capture everything that’s going on behind the scenes at YouTube on one platform?

My Solution.

My team developed ‘YouTube Blog’ as a new chapter for the brand, working with the company to unify the four subgroups. I was in charge of developing the editorial vision behind each category page and writing UX copy for the streamlined site architecture.