Today’s economy, explained.
The Ask.
Barclays Investment Bank engaged me for two distinct but complementary challenges:
Transform a dense financial report into an installment of its established 3 Point Perspective editorial series.
Design the conversational architecture for a Barclays Research skill on Amazon Alexa.
One mandate was narrative integration. The other was voice-first product design.
The Challenge.
Editorially: How do you reshape a standalone research report into a seamless chapter of an existing thought-leadership franchise—matching tone, cadence, and authority without losing analytical depth?
Technically: How do you design a voice experience for financial research—a domain filled with nuance, caveats, and edge cases—without overwhelming users or collapsing into error states?
Both required precision. Both required systems thinking.
The Insight.
In both cases, the task wasn’t just writing.
It was architecture.
For the editorial piece, the structure had to mirror the logic of the 3 Point Perspective series—concise, insight-led, and executive-ready.
For Alexa, the experience had to anticipate intent before it was spoken. Voice UX isn’t about clever phrasing, but mapping possibility.
My Solution.
I led the creative strategy for adapting the financial report into a 3 Point Perspective feature, working closely with an editor to:
Distill core insights into three sharp, defensible theses
Align tone and structure with the existing series
Ensure the piece felt native to the franchise—not retrofitted
I also partnered with design to develop infographics that amplified the analysis visually, reinforcing clarity and authority.
For the Alexa experience, I built the conversational framework from the ground up:
Created a detailed copy map for voice interactions
Designed a decision tree linking primary prompts to logical follow-ups
Developed a matrix of alternative utterances to account for natural language variation
Collaborated with technical leads to draft, test, and QA the skill
The result was an experience that balanced usability with rigor—delivering complex research insights in a format that felt intuitive and controlled.
I also wrote the landing page announcing the feature, translating the technical build into a clear user benefit story.
My Impact.
Seamlessly integrated proprietary research into a flagship editorial series
Launched a structured, QA-tested voice product for research delivery
Expanded Barclays’ thought leadership into an emerging voice platform
Demonstrated how narrative discipline applies across both long-form and conversational UX
In both cases, the common thread was clarity under constraint.
Whether shaping institutional research into executive insight or mapping user intents into voice architecture, the goal was the same: make complexity navigable.
